From creating planograms in hours to a repeatable, fast, and error-free process
How a distribution company stopped relying on PowerPoint and manual criteria to manage a key operational process that was constantly repeated.
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-80%
of the time spent creating planograms
+60 h
per month recovered by the team
0
dependence on key people
Type of company
B2B wholesale/retail distribution company:
Extensive product catalog
Customers with physical points of sale
Recurring need for:
Propose product distribution
Adapt linear displays to space, category, or season
The process has existed for years.
It's being managed "as always"
The company was functioning well, but this process was too time-consuming .
The Problem
The linear planning process was done as follows:
With PowerPoint
With undocumented rules
Based on criteria that existed only in the minds of one or two people
Each new client or change involved:
Starting from scratch
Copy previous versions
Adjust manually
Review errors
Correct inconsistencies
“This is how it’s always been done.”
"It works, but it's slow."
"If the person who knows how to do it isn't there, it stops."
Nothing was broken.
But the process was not scalable .
What was built
A manual and repetitive process was transformed into a clear operating system , with a visual front-end that anyone on the team could use.
The goal was not to "digitize", but to make repeatable something that was already being done well, but by hand .
1. A visual planogram generator
From a simple interface, the team can:
Select:
Planogram type
Available space
Product categories
Apply predefined rules
Automatically generate a linear proposal
Without starting from scratch.
Without copying old PowerPoints.
Without calculation errors.
2. A data system behind
The generator relies on:
Structured catalog
Adaptation and generalization of images to a single format.
Versioning and control
This allows:
Maintain consistency
Adjust criteria without redoing everything
Scale the process to more customers
The front-end makes the work easier .
The system guarantees consistency .
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What was NOT built
The business did not change.
A generic tool was not imposed
The process was not complicated
"Software wasn't created just for the sake of creating software"
The actual process was understood first.
and then it was custom- built.
The Results
Operational impact
Drastic reduction in the time spent creating each planogram
The process no longer depended on a single person
Reusing designs and criteria with a simple copy/paste
Fewer errors and rework
Business Impact
Capacity to serve more customers
Faster responses from the sales team
More professional image in front of clients
Process ready to scale
Why it worked:
The process already existed
Knowledge was formalized
Repetitive work was eliminated
The way the company worked was respected.
There was no "innovation".
It was ordered and systematized .
Return on Investment
-80%
of the time spent creating planograms
+60 h
per month recovered by the team
0
dependence on key people
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